Roll’d celebrates first year in New Zealand with seven new stores in the pipeline

06/10/2026

Mammoth,

It’s been a big first year for Roll’d in New Zealand, and things are only getting started.

Since opening its first New Zealand restaurant at Sylvia Park in September 2025, Roll’d has grown to three Auckland locations, served more than 170,000 orders and built a strong foundation for the next stage of its New Zealand expansion.

Following Sylvia Park, Roll’d opened at Westfield St Lukes in February and Botany Town Centre in June, taking the brand to three Auckland restaurants within its first year.

And now, the next phase of growth is well underway.

From three stores to ten

Roll’d currently has seven new restaurants in the pipeline, which will take the network to ten locations and bring the brand beyond Auckland for the first time.

Upcoming locations include:

  • Auckland International Airport
  • Auckland CBD
  • Bayfair, Tauranga
  • Wellington
  • Christchurch
  • Richmond, Nelson
  • Queenstown

The expansion will give Roll’d a presence across both the North and South Islands, bringing its fresh Vietnamese menu to more New Zealanders around the country.

Catering, which is already available across Auckland, will also launch from each new restaurant as it opens, creating another opportunity for Roll’d to reach local businesses, workplaces and events.

More than new restaurants

Roll’d has continued to build the brand beyond its physical locations during its first year.

Crispy Chicken joined the menu across all three Auckland restaurants in August, while Roll’d has also been growing its presence in the community through support for Tōtara Hospice and Player of the Day sponsorship with local football clubs.

Next up, Roll’d is heading to one of New Zealand’s biggest sporting stages, serving fans at Eden Park for the Bledisloe Cup test between the All Blacks and Wallabies on Saturday 10 October.

With three restaurants established, more than 170,000 orders served and seven new locations in the pipeline, year two is shaping up to be an exciting one for Roll’d in New Zealand.

As the network grows, Roll’d is also looking for franchise partners in each new region to be part of the brand’s next chapter.

Find out more about Roll’d franchise opportunities at rolld.co/nz/franchise.

For catering, visit rolld.co/nz/catering or email catering@rolld.nz.